Even if you understand that video is a crucial part of marketing your business and engaging with your customers, you may be confused about what to do with your video content. Here are 5 ways to use your video content to benefit your business and increase your return on investment.
Your mobile optimized website is a great place to embed a video. Having video embedded on your website will instantly increase your google ranking which in turn will increase your click through rates, engagement rates and conversion rates all by just embedding the video on your website. And, by making sure that your website is optimized for mobile you’ll be able to take advantage of the fact that half of all internet video content is viewed on a mobile device.
Facebook is constantly changing their platform to make it more video friendly. They have even changed the settings for your cover photo to make it possible to use a cover video instead. This way, whenever anyone visits your Facebook page they are automatically greeted by your video content. Also, the Facebook algorithm favors video content in their timeline rankings so you’re better off posting video than sharing any other kind of content on Facebook.
Instagram used to limit the length of video content to 15 seconds but they recently bumped that limit all the way up to one minute. Instagram wants their users to post more video and with over 500 million active users per month you can’t afford to ignore their call to action. Speaking of which, coupling your video content on Instagram with a call to action is a great way to get people talking about and sharing your content and your business.
Yup, that’s right, Twitter. The 140 character social media network sees 800 million visitors every month and 82% of them watch video on Twitter. In fact, the statistics show that users like video even more than pictures. On Twitter, videos are six times more likely to be retweeted than pictures and three times more likely to get a retweet than GIFs. Ultimately, it’s because it’s part of the twitter culture. Twitter is a discovery destination where users seek out new information from outside their circles.
Email marketing that includes video is the way to go, period. Adding a video to your email marketing can increase click through rates by 200-300% and just using the word ‘video’ in the subject line can increase open rates by up to 19%. The simple truth is that nothing can compete with video in terms of the amount of information it conveys in a short amount of time and the level of engagement it delivers.