1) Improve your Google ranking.
The Google algorithm for search rankings takes how long people spend on your website into account and the best way to hold people on your website is to have short, engaging video content to grab their attention. Websites with video content see higher engagement rates, conversion rates and click through rates from their visitors.
2) Connect with your customers
Using video is a great way to showcase your businesses personality and share your story with your customers. Study after study has shown that we make our purchasing decisions based on how we feel about a product and video content is definitely the best way to create an emotional connection with your audience. According to research, 46% of people who watch a video on a business’ website take action afterwards. That statistic alone should be reason enough to add video to your site.
3) Stand out from your competition
Here are some numbers that should convince you to include video in your marketing:
90% of consumers report that video helped them make their decision to buy.
64% of people who visit a business website are likely to make a purchase after watching video.
Real estate listings that include video get over 400% more inquiries than listings without video.
Video will account for 80% of all web traffic by 2019.
Only 50% of businesses currently use video in their marketing.
4) Mobile video
Odds are that the vast majority of your customers consume content on their phones. Reading long, complicated articles or product descriptions on your phone can be frustrating, but you can communicate more information in a shorter amount of time and hold your audiences attention better with a video. According to Forrester Research, if a picture is worth a thousand words then a 60 second video is worth 1.8 million in terms of impact on your customers.
100 million internet users watch videos online each day. Obviously, not all 100 million are watching product or marketing videos but if even 1% are watching videos about products like yours, that’s 1,000,000 potential customers. If just .1% of those 1 million watch your video, that’s 1,000 potential customers. And, since 64% of customers are more likely to buy a product after watching a video, that 1,000 potential customers can become 640 likely sales with the addition of video to your website.